Puma x Selena Gomez

While working at Latitude, we were tasked to concept and design a creative execution that highlighted the Q2 2019 launch of the Puma x Selena Gomez Collection in the retail space. Our concept was titled “Jetset Dream,” which celebrated Selena's jetsetter mentality with a travel-inspired, ethereal representation of a place that means "I've arrived." 

Team: Account Director Paul Anderson, Account Executive Callie Mack, Creative Director Ben Hribar, 3D Designer Chris Rotondo, Senior Project Manager Rachel Yanofsky

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