Puma Running Shoe Finder

Designer
@ Latitude

Website Design
Art Direction
UX

Puma approached us to develop an interactive online tool to help consumers find their perfect running shoe. Working in a small team, I led the visual design and UX for the site. Through extensive research and thoughtful UX design, we created a tool that not only guided users to their ideal shoe but also informed Puma's broader running strategy, influencing both the online and in-store experiences.

Team

Agency: Latitude

Creative Director: Ben Hribar

Copywriter: Elise Rogers

Motion Graphics Designer: Michael Dow

Account Director: Paul Anderson

Account Executive: Callie Mack

Senior Project Manager: Rachel Yanofsky