Puma Running Shoe Finder
Designer
@ Latitude
Website Design
Art Direction
UX
Puma approached us to develop an interactive online tool to help consumers find their perfect running shoe. Working in a small team, I led the visual design and UX for the site. Through extensive research and thoughtful UX design, we created a tool that not only guided users to their ideal shoe but also informed Puma's broader running strategy, influencing both the online and in-store experiences.
Team
Agency: Latitude
Creative Director: Ben Hribar
Copywriter: Elise Rogers
Motion Graphics Designer: Michael Dow
Account Director: Paul Anderson
Account Executive: Callie Mack
Senior Project Manager: Rachel Yanofsky