Puma Running Shoe Finder

At Latitude we were asked by Puma to explore an interactive approach to help consumers find their perfect running shoe. Working in a small team, I was tasked with the visual design as well as the UX for this site. The research we did and UX we created informed Puma’s 2021 running strategy, including in-store design and online. Check it out here.

Team: Account Director Paul Anderson, Account Executive Callie Mack, Creative Director Ben Hribar, Senior Project Manager Rachel Yanofsky, Motion Graphics Designer Michael Dow, Writer Elise Rogers

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