Target Pride

At Target my team and I were tasked to create a campaign for Pride 2021 centered around the idea of affirmation. Affirmation is an energy that builds, goes farther​ and gets stronger the more it moves through people,​ spaces and time.​ We wanted to show our guests how a singular moment of affirmation can unlock possibilities​ and impact many, far and wide. My role on this project was to help concept the theme, design the visual identity, and art direct & execute the tactics.

Team: Lead ACD Jon Baugh, Senior Art Director Heidi Shellum, Senior Copy Writer Danielle Dweck, Senior Art Director (Motion) Josh Thacker, Video Edited by BUCK, Video Director Øcean Vashti Jude, Lead Engagement Manager Megan Schletty, Lead Creative Strategist Katherine Yamaya, Multicultural Creative Manager Joél Valdez, Lead Creative Producer Eman Zhody, Production Designer Joe Danger, Designer (Digital) Ellen Hanson, Senior Project Manager Kelly Jo Abdo

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