Target Pride

Digital Content Designer
@ Target

Visual Identity
Art Direction

At Target, my team and I developed a nationwide Pride campaign inspired by the power of affirmation—an energy that grows stronger as it moves through people, spaces, and time. Our goal was to show guests how a single moment of affirmation can open up endless possibilities. I played a key role in shaping the campaign’s theme, designing its visual identity, and leading the art direction and execution of various tactics.

#takepride Team Member Video Series

The #takepride Team Member Video Series celebrated queer voices across our stores, highlighting the diverse experiences and stories of LGBTQ+ team members. Through candid interviews and personal reflections, the series showcased the strength, resilience, and pride within our community, fostering a more inclusive environment for both employees and guests.