The Instacart Mastercard

Instacart needed a way to introduce its new credit card without diminishing the value of its existing platform benefits, ensuring it resonated with loyal power users. Our solution? Embrace the too-good-to-be-true appeal with a playful approach that celebrated Instacart shoppers’ intelligence while highlighting the undeniable perks of the card. The campaign’s tagline, “Genius, just got genius-er,” perfectly captured the effortless brilliance of upgrading to the Instacart Mastercard.