Puma x Selena Gomez

At Latitude we were tasked to concept and design the retail experience for the the global launch of the Puma x Selena Gomez collection. Our concept, "Jetset Dream," captured Selena’s jet-set lifestyle through a travel-inspired, dreamlike design that symbolized the moment of arrival. The campaign engaged customers with a sense of adventure and style, reflecting Selena’s personal brand and the collection’s broad appeal.